Want to build features that your customers actually need? Agile teams often struggle with aligning development efforts with real customer insights. In this webinar, you'll learn practical techniques to embed customer-centricity in your Jira workflow, prioritize the right features, and deliver measurable value. 🔍 *WHAT YOU'LL LEARN:* • *Customer Interviews:* How to conduct effective customer interviews and extract meaningful insights • *User Story Mapping:* How to visualize your backlog and improve workflow in Jira • *Persona Development:* How to create actionable personas using customer insights in Jira • *Customer Feedback Loops:* How to use customer insights to refine your backlog • *Feature Prioritization and Business Value:* How to get leadership buy-in, align stakeholders and dev teams • *Jira Workflows and Agile Tools:* How to integrate customer-driven development into your sprints 🛠 *TOOLS COVERED:* • Easy Agile TeamRhythm • Easy Agile Personas • Atlassian Jira • Dovetail 🔗 *RESOURCES:* • *Try Easy Agile TeamRhythm for free*→ https://www.easyagile.com/products/teamrhythm • *Try Easy Agile Personas for free* → https://www.easyagile.com/products/personas • *Read our Customer-Centric Development Guide* → https://easyagile.com/benefits/understanding-customer-value-ebook --- *About Easy Agile* At Easy Agile, we believe great Agile tools should be simple, intuitive, and accessible to teams of all sizes. Founded in 2016, we build Jira-integrated apps that help teams—from startups to scale-ups to enterprises—plan, collaborate, and deliver value more effectively. More than 160,000 Agile practitioners use our solutions every month to streamline workflows, improve team alignment, and stay focused on customer needs. Whether you're managing a growing product team or coordinating cross-functional Agile programs, our apps make Agile work easier. 🔹 *Explore our Atlassian Marketplace apps:* Easy Agile Programs – Scaled Agile planning & cross-team collaboration Easy Agile TeamRhythm – Sprint planning, user story mapping & retrospectives 🚀 Try our apps for free → https://www.easyagile.com/products *Stay connected with us:* 🌐 Website: https://www.easyagile.com 📖 Blog: https://www.easyagile.com/blog 🔗 LinkedIn: https://au.linkedin.com/company/easyagile 🎥 Subscribe for Agile insights, tips, and webinars 👉 https://www.youtube.com/c/EasyAgile