PRODUCT MANAGEMENT FUNDAMENTALS

By - Full Course
Overview
Certification
Reminders

Description

PRODUCT MANAGEMENT FUNDAMENTALS TUTORIAL Product Management is an incredibly popular career, but in the past, it has | | been broad and ill-defined. This course is the first of its kind and a | | MUST for anyone who is new to technology product management. I take you | | step by step through the Product Manager role, and walk you through all of | | responsibilities of product managers and business analysts. With this | | knowledge, you can confidently interview and land the job, and immediately | | excel in your role. | | | | This course is an insider s perspective, taught by a technology product | | executive (former VP of Product, SVP, and CEO) who has hired hundreds of | | product professionals. In addition to leading large product teams, I ve | | taught numerous classes on product and strategy at companies such as | | Amazon, and universities including the prestigious Berkeley product | | management certificate program. | | | | With a fraction of the time and investment of in-person product management | | training, you ll learn how to immediately exceed expectations as a PM | | and position yourself for promotion: | | | | * Apply the most popular product management tools including roadmaps, | | prototypes, competitive analysis, portfolio management, and personas. | | * Succeed as an Agile Product Owner by understanding prioritization | | frameworks, how to apply user stories, and focus the team on work that | | aligns with the vision and goals. | | * Develop solid relationships with your extended team by understanding | | their expectations for product managers, and how you can earn their trust. | | * Mentor and manage junior product managers | | | | Your time is valuable, so we ve condensed the material to just over 2 | | hours to fast-track your career as a product manager. | | | In addition to the course videos, you will get downloadable templates and | | exercises including how to successfully lead executive updates. Plus, you | | | | Most employers will reimburse you the cost of this class as part of your | | professional development. Check with your manager: you could get this | | course for free! | | | | Taking this course will change the trajectory of your career as a product | | manager. | | | |Watchl now and take your product management career to the next step! |

Chapters

Product Development Cycle
Product Development Cycle
2 min
Team Size and Structure
Team Size and Structure
1 min
Strategic Planning Phase
Strategic Planning Phase
1 min
Market Share and Growth
Market Share and Growth
1 min
Product Life Cycle
Product Life Cycle
1 min
Horizons of Product Maturation Steve Blank
Horizons of Product Maturation Steve Blank
2 min
Competitive Analysis
Competitive Analysis
1 min
Win-Loss Analysis
Win-Loss Analysis
1 min
Competitor Assessments
Competitor Assessments
8 sec
Swot Framework
Swot Framework
50 sec
Weaknesses
Weaknesses
2 min
Business Model Canvas
Business Model Canvas
1 min
Validate Product Hypotheses
Validate Product Hypotheses
1 min
Product Market Fit
Product Market Fit
1 min
Desirability
Desirability
1 min
How Do You Choose the Right Customer Research Methods
How Do You Choose the Right Customer Research Methods
51 sec
Market Questions
Market Questions
11 sec
Evaluative Questions
Evaluative Questions
7 sec
Generative Product Questions
Generative Product Questions
43 sec
Prototypes
Prototypes
1 min
Market Segmentation and Personas
Market Segmentation and Personas
37 sec
Customer Segmentation
Customer Segmentation
1 min
Customer Segmentation Exercise
Customer Segmentation Exercise
1 min
Traditional Segmentation
Traditional Segmentation
55 sec
Personas
Personas
1 min
Financial and Technical Viability
Financial and Technical Viability
35 sec
Forecasting
Forecasting
21 sec
Why Forecast
Why Forecast
2 min
Technical Feasibility
Technical Feasibility
45 sec
Mvp or Minimally Viable Product
Mvp or Minimally Viable Product
49 sec
How Do You Know When You Have Product Market Fit
How Do You Know When You Have Product Market Fit
3 min
Acquisition
Acquisition
8 sec
Acquisition Due Diligence
Acquisition Due Diligence
6 min
Value and Size
Value and Size
1 min
Backlog Grooming
Backlog Grooming
21 sec
Communication
Communication
40 sec
Trade-Offs
Trade-Offs
1 min
Business Agility
Business Agility
2 min
Story Burn Up Chart
Story Burn Up Chart
28 sec
Burn Up Chart
Burn Up Chart
6 min
User Stories
User Stories
38 sec
Writing a User Story
Writing a User Story
1 min
Acceptance Criteria
Acceptance Criteria
32 sec
Prioritizing Epics and Stories
Prioritizing Epics and Stories
38 sec
Role of the Product Manager
Role of the Product Manager
37 sec
Backlog Prioritization
Backlog Prioritization
42 sec
Development Time
Development Time
2 min
Roadmap
Roadmap
7 sec
Roadmaps
Roadmaps
3 min
Sprint Process
Sprint Process
35 sec
Checkpoints
Checkpoints
3 min
Preparation Work
Preparation Work
21 sec
External Dependencies
External Dependencies
1 min
User Acceptance Testing
User Acceptance Testing
1 min
Build Stage
Build Stage
8 sec
Recap
Recap
52 sec
Customer Engagement Acquiring and Retaining Customers
Customer Engagement Acquiring and Retaining Customers
31 sec
In-Product Acquisition Marketing
In-Product Acquisition Marketing
38 sec
Launch Plan
Launch Plan
2 min
Notifications and Triggers
Notifications and Triggers
8 min
A Typical Day
A Typical Day
1 min
Medium to Long-Term Planning and Research
Medium to Long-Term Planning and Research
1 min
Product Manager Role
Product Manager Role
51 sec
Product Owner Role
Product Owner Role
2 min
Paul Jackson
Paul Jackson
4 sec
Executive Updates
Executive Updates
17 sec
Avoid Surprising Executives with Negative News in Person in a Meeting
Avoid Surprising Executives with Negative News in Person in a Meeting
1 min
Working with User Experience and Design
Working with User Experience and Design
37 sec
Conceptual Design
Conceptual Design
32 sec
Information Architecture
Information Architecture
24 sec
Interaction Design
Interaction Design
38 sec
Wireframes
Wireframes
1 min
Advice for Product Managers Working with the Design Team
Advice for Product Managers Working with the Design Team
1 min
Provide Positive Feedback
Provide Positive Feedback
14 sec
Best Practices for Working with the Engineering Team
Best Practices for Working with the Engineering Team
33 sec
How To Build Relationships with the Engineering Team
How To Build Relationships with the Engineering Team
1 min
Customer and Stakeholder Feedback
Customer and Stakeholder Feedback
32 sec
Help Your Team Be Productive
Help Your Team Be Productive
3 min
Product Marketing
Product Marketing
6 min
Operations
Operations
9 min
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