FREE Workbook – download How to Build Your Brand Workbook here: http://calebralston.com/workbook If you’re wondering, “Why should I trust what this guy is saying?” Well, you shouldn’t just blindly trust what I’m saying. Take a look at: 1) My Personal Resume: https://www.linkedin.com/in/calebralston/details/experience/ 2) My Career Story: https://youtu.be/Z1irXWT7Aa8?si=8xaAHK2XgdsNnEPu For years I’ve received DMs and Emails asking if I have a resource for those who can’t work with me to learn my principles and beliefs on brand building. The answer has always been an unfortunate “no”. And I hated it. Even more than that…I didn’t have any resources I could point them to from other creators. None that I trusted. See, I believe that 99.9% of the courses out there on how to build your brand lack real principles. They’re purely “social media tactics”…tactics that will no longer be relevant 6-12 months from now. What makes it worse…99.9% of those courses cost $$. I’m not saying I have a problem with people charging for courses (not at all)…I just have a problem with people charging for bullshit. That’s why we made this, so you can forget those paid courses and watch this one instead. I feel very confident in saying that this is the most in-depth course on How to Build Your Brand that you’ll watch. Period. Here’s what we’ve included in the workbook: calebralston.com/workbook -Brand Journey Framework (Worksheet) -Brand Story (Worksheet) -Waterfall Distribution Method (Playbook) -Filming Environment (Playbook) -Storytelling (Playbook) -Content Hackathon (Playbook) -Job Description (Worksheet + Example) -Hiring Funnel (Playbook) -Full Time Employees vs Contractors/Agencies (Worksheet) -30/60/90 Day Onboarding (Worksheet) -Effective 1:1 (Playbook) -Maker vs Manager Schedule (Playbook) -Remote vs In-Person vs Hybrid (Worksheet) Writer/Director/Dude on Camera: Caleb Ralston – calebralston.com http://instagram.com/calebralston https://www.linkedin.com/in/calebralston/ DP/Editor/Producer: Trevor Odom – https://www.instagram.com/odom.trevor/ https://www.linkedin.com/in/trevor-odom-3460051b2/ Motion Designer: Michael Moise – https://www.linkedin.com/in/michael-moise-059ab822b/ https://readymag.website/u4245714473/5115563/projects/ Workbook Designer: Vincent Calabrese – https://www.vincalabrese.com/ https://www.instagram.com/vin.design?igsh=aWJrbHR3NTd3ejV6 Filmed in Los Angeles California. For y’all that read this entire description / watched the whole course. I hope this came at the right time for you. I hope you were able to track with what I was saying and that this sets you on another path. One of intentionality. One that builds a brand that scales trust and lasts a lifetime. I appreciate you and your attention so much. Thank you. Timestamps: 0:00 - Intro 1:06 - What Brand Is 3:42 - Define Your Brand 12:09 - Position Your Brand 26:24 - Brand Story Framework 33:12 - Pick Your Topic(s) 51:02 - Section 2: Content 52:49 - Choose Your Content Medium 1:08:28 - Choosing the Right Platforms 1:23:56 - Your Posting Cadence 2:08:12 - Storytelling In Your Content 2:34:17 - Community Driven Content 2:45:24 - Scale Your Content 3:12:56 - Create Room for Experimentation 3:20:37 - Section 3: Team 3:23:56 - Define Your Needs Before Hiring 3:33:35 - Streamline Your Hiring Process 4:06:12 - Hire for Culture, Train for Skills 4:14:50 - Start Lean, Grow Intentionally 4:21:36 - Full-Time Employees vs Contractors/Agencies 4:39:12 - Onboard Your Team Effectively 4:55:10 - Develop and Retain Your High Performing Team 5:21:51 - Build a Strong Team Culture 5:39:13 - Remote vs In Person vs Hybrid 6:04:14 - Section 4: Monetize 6:04:28 - Trust Before Transactions 6:06:30 - Define Your Monetization Model 6:09:58 - Share the Knowledge, Sell the Execution 6:12:12 - Build Your Offer Stack 6:14:16 - Let Your Content Do the Selling 6:15:40 - Play the Long Game 6:19:11 - It’s Your Turn to Take Action