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By - Hattie the PMM

What is Product Marketing? Fully Explained

What is Product Marketing? Fully Explained

Hattie the PMM

0 mins
149+ students

πŸ“ About This Course

πŸ‘‰ Join www.productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. πŸ“š Get live trainings, expert coaching, and connect with top PMMs. πŸ”₯ www.productmarketers.com βž• Follow me on LinkedIn for daily posts: https://www.linkedin.com/in/hattiethepmm/ β†’ LinkedIn post I reference: https://www.linkedin.com/posts/hattiethepmm_most-people-dont-understand-what-product-activity-7249841123139932162-g4-i?utm_source=share&utm_medium=member_desktop What is Product Marketing? Most people, even companies, struggle to define it. In this video, I break it down as simply as possible because the biggest issue with product marketing is that no one truly understands it. So see this video as a crash course on what product marketing is and what product marketing isn’t. πŸ“Œ First, I’ll tell you what product marketing isn’t. πŸ“Œ Then, I’ll explain what we actually do, from working with product and GTM teams to driving product adoption. πŸ“Œ And at the end, I’ll reveal what makes an exceptional PMM vs. a mediocre one. This video includes some spicy opinions. Let me know what you think below! Hattie the PMM 🀝

πŸš€ What You'll Learn

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Complete understanding of the topic

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Hands-on practical knowledge

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Real-world examples and use cases

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Industry best practices

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