👉 Join www.productmarketers.com THE private membership for Product Marketers who want to build influence, prove their impact, and get noticed, inside their company and across the industry. 📚 Get live trainings, expert coaching, and connect with top PMMs. 🔥 www.productmarketers.com ➕ Follow me on LinkedIn for daily posts: https://www.linkedin.com/in/hattiethepmm/ → LinkedIn post I reference: https://www.linkedin.com/posts/hattiethepmm_most-people-dont-understand-what-product-activity-7249841123139932162-g4-i?utm_source=share&utm_medium=member_desktop What is Product Marketing? Most people, even companies, struggle to define it. In this video, I break it down as simply as possible because the biggest issue with product marketing is that no one truly understands it. So see this video as a crash course on what product marketing is and what product marketing isn’t. 📌 First, I’ll tell you what product marketing isn’t. 📌 Then, I’ll explain what we actually do, from working with product and GTM teams to driving product adoption. 📌 And at the end, I’ll reveal what makes an exceptional PMM vs. a mediocre one. This video includes some spicy opinions. Let me know what you think below! Hattie the PMM 🤝