Hattie the PMM

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➕ Follow me on LinkedIn for daily posts: https://www.linkedin.com/in/hattiethepmm/

→ LinkedIn post I reference: https://www.linkedin.com/posts/hattiethepmm_most-people-dont-understand-what-product-activity-7249841123139932162-g4-i?utm_source=share&utm_medium=member_desktop 

What is Product Marketing? Most people, even companies, struggle to define it. 

In this video, I break it down as simply as possible because the biggest issue with product marketing is that no one truly understands it.

So see this video as a crash course on what product marketing is and what product marketing isn’t. 

📌 First, I’ll tell you what product marketing isn’t.
📌 Then, I’ll explain what we actually do, from working with product and GTM teams to driving product adoption.
📌 And at the end, I’ll reveal what makes an exceptional PMM vs. a mediocre one.

This video includes some spicy opinions.

Let me know what you think below!

Hattie the PMM
🤝

What is Product Marketing? Fully Explained

What is Product Marketing? Fully Explained

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