Stay connected and dive deeper into the content you love! Follow me on Instagram: https://www.instagram.com/_house_of_maverick_/ Check out Ganesh Kiran’s profile on LinkedIn https://in.linkedin.com/in/ganeshkiran1?utm_source=share&utm_medium=member_mweb&utm_campaign=share_via&utm_content=profile The Originals by Maverick | Episode 2 — Ganesh Kiran What happens when a data-driven digital marketer, with 14+ years of experience, heads growth for one of India’s most admired SaaS companies? In this insightful episode of The Originals by Maverick, we sit down with Ganesh Kiran — Head of Growth & Digital Marketing at Zoho Workplace & Mail, a SaaS revenue growth expert, SEO strategist, and marketing mentor. With 28,000+ LinkedIn followers and 14 years of breaking marketing boundaries, Ganesh opens up about: His evolution from a computer engineering graduate to leading marketing at Zoho How Zoho’s marketing works differently from typical high-spend SaaS firms Why the future of digital marketing belongs to those who can work with AI, not against it Common mistakes new marketers make — and how to avoid them The role of storytelling, organic reach, and product understanding in a noisy ad-driven world Advice for college graduates, side hustlers, and aspiring CMOs Whether you're a marketing student, a founder building your brand, or a working professional looking to future-proof your skills, this episode is packed with practical insights on growth, content, AI, and everything in between. 00:02:54 - introduction 00:07:42 - what is zoho ad campaign 00:08:40 - how digital marketing in 5yrs will be? 00:10:41 - how to get into zoho 00:14:50 - new branches of digital marketing 00:16:16 - best branch in 2025 00:17:42 - what is Seo? 00:19:27 - how to get Started in digital marketing? 00:26:12 - what is performance marketing? 00:30:29 - Does Email marketing really work? 00:33:47 - Learn digital marketing for free 00:37:46 - how to make digital marketing a career? 00:39:31 - will choosing one stream end my career? 00:42:01 - how to get inside zoho after learning digital marketing 00:46:12 - Truth about zoho work culture 00:48:15 - Tools to master in 2025 00:49:09 - role of communication in digital marketing 00:53:07 - Basic salary as a digital marketer 00:55:08 - Degree matters in digital marketing? 00:57:49 - is SEO down in 2025 01:02:50 - how does Ganesh update himself? 01:05:29 - AI replaces Digital marketing? 01:08:07 - does AI affect multiple job streams? 01:09:26 - Trending AI tools in 2025 01:10:22 - evolution of digital marketing 01:14:07 - role of content creators 01:18:09 - perspective of future 🔔 Subscribe to The Originals by Maverick — where we decode the minds of outliers, disruptors, and originals who are shaping the next generation of ideas and careers. #DigitalMarketing #Zoho #GaneshKiran #SaaSMarketing #AIinMarketing #LinkedInGrowth #TheOriginalsPodcast #MaverickPodcast Hey there! If you’re new here, I’m Maverick, and I’m thrilled to have you join this journey of growth and success. Let’s grow, grind, and glow together.